Wine Tourism in the Dão Wine Region – Training

The project of Wine Tourism in the Dão Demarcated Wine Region considered a set of actions around Dão wines which included: training local agents, boosting partners network of and promoting Viseu Dão Lafões region wine tourism on the national market.

As part of this project, Opium developed and ran a training programme for wine tourism agents in the region, which included collective actions and individual mentoring in areas such as communication and marketing, product structuring, accessibility and marketing and sales.