Strategy for Famalicão Municipal Market Requalification

Opium coordinated Famalicão Municipal Market Requalification and Repositioning Program. The work involved thorough fieldwork and engagement with all stakeholders associated with Market value chain.

The project included coordinating an audience study, developing a diagnosis based on extensive consultation with traders, analyzing trends in local commerce, studying, and visiting case studies, defining a positioning strategy, and designing a pre-program for architecture and urban regeneration in collaboration with municipal project and urban planning teams.