Região Norte, Portugal

Heritage Days in the North

Communication

Experiences

Strategy

Northern Regional Directorate of Culture

#Culture

#Tourism

Heritage Days in the North consisted in a cycle of cultural programming aimed to revitalize unique monuments in the Northern Region: Arouca Monastery, Monastery of Santa Maria de Salzedas, Concatedral of Miranda do Douro, Cathedral of Vila Real, Convent of Vilar de Frades, Basilica of Santo Cristo de Outeiro, Mogadouro Castle, and Matriz Church of Sambade.

The program included guided tours, cultural mediation activities, gastronomic tastings, and musical concerts.

Opium was responsible for the several projects executive coordination, as well as communication, documentation, and monitoring based on on-site audience surveys and data collection from various stakeholders.