Viseu, Portugal

Gastronomic Secrets Map

Communication

Strategy

Dão Lafões and Alto Paiva Development Association (ADDLAP)

#Gastronomy

#Tourism

Promoted by Dão Lafões and Alto Paiva Development Association (ADDLAP) in partnership with Viseu Dão Lafões Intermunicipal Community (CIM Viseu Dão Lafões), the main aim of Gastronomic Secrets Map project was to develop and structure an inter-municipal tourism product based on the excellence of the region’s gastronomic and wine heritage, by engaging economic agents in the sector: agricultural and wine producers, chefs, winemakers, restaurants, and tourist entertainment companies.

As part of this project, Opium coordinated the process of creating the Charter of Gastronomic Secrets (research, interviews and visits to publicise the region’s recipes and cooking methods), the promotion of the Academy of Gastronomic Secrets and the structuring of the Route of Gastronomic Secrets.