Digital Platform and Heritage Itineraries of the Metropolitan Area of Porto
Metropolitan Area of Porto
Technical Advisory aimed at enhancing the results of investments by the Metropolitan Area of Porto (AMP) and municipalities in the fields of heritage and culture, through the creation of a digital platform (PIN platform), including its tourism valorization and the study of the viability and sustainability of this product.
Opium’s work involved creating the PIN brand, content writing, photography and video production, website design, and programming. The platform allows advanced search and customization of itineraries. Subsequently, 4 thematic itineraries were developed – Crafts and Industries; Ways of Santiago; Baroque; Arts and Architecture – for which Opium developed the copy, design, and production.