Brazil and the case for muddle-through-ology

by carlos martins

Brazil’s creative and cultural output is already feted the world over. And on the way, culture and creativity have become very good earners (making up approximately 8 per cent of GDP), generating skilled employment and making connections to the global economy in ways that other industries find hard to match. But these vibrant economic sectors alone don’t fully explain what a well-nurtured creative economy means for Brazil. After all, not everyone can be the next star of Tropicalia or, these days, Tecnobrega.